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The Fashion revolution collective was launched after the Rana Plaza building collapsed on April 24, 2013 in Bangladesh. Created in England by Orsola de Castro and Carry Somers, this global campaign is followed by more than 100 countries.
Since 2014, every April 24, Fashion Revolution Day is celebrated for fair and transparent fashion.
In 2015, the collective launched the Who Made My Clothes movement which invited us to post selfies with our clothes, label upside down by asking the big brands about the often opaque provenance of their production. This initiative was relayed in more than 90 countries.
In 2017, the collective evolves and challenged the brands and producers. The #ImadeYourClothes allows them to bring more transparency to their manufacturing method by presenting who is behind the clothes they produce.
The Fashion Revolution wishes to awaken the consciousness of consumers and manufacturers to develop another way of producing and consuming fashion. She makes us wonder about the clothing manufacturing chain we wear with this slogan "Who made my clothes".
We must consider reducing our consumption, take care of our clothes and wear them longer. We have to demand that they are made to last. We should ask brands to make sure that the textiles in our clothes contain less hazardous substances and are recyclable. We have to mobilize so that our clothes are produced in good conditions for workers.
We are all part of it!